A visitor shouldn't have to know how your business is organized to use your website. Start with their questions: Is this for me? Where do I go? What does it cost? How do I begin?

Answer those questions where they arise. A location page should lead to the right schedule. A service page should explain who it helps and how to inquire. A retreat page should connect the experience with the practical details.

Review your site on a phone and follow one customer journey from beginning to end. The places where you stop, guess, or go back are useful places to improve.