A clear place to start
A prominent new-student offer gives first-time visitors an immediate next step.
SELECTED WORK / Yoga & fitness · Two locations
A stronger digital home for a growing studio.
JTown Hot Yoga
Visit the live website
JTown Hot Yoga / Website projectTHE PROJECTA website shaped
A website shaped
around its audience.
Website design and development by Joe Mastrangelo. Presented as part of the Props Digital portfolio.
The challenge
A studio website has to work for people at very different stages. A first-time visitor needs confidence and a place to start. A regular needs the right schedule quickly. A future teacher needs a different kind of detail.
The approach
Organize the experience around what visitors came to do. Give classes, pricing, locations, and events clear places in the navigation, while keeping the energy and personality of the studio visible.
THREE DESIGN DECISIONS01 02 03
Two locations, clear routes
Jenkintown and Maple Shade each have a location page and direct access to their class schedule.
Room for the whole business
Events and training sit alongside classes, so the site can support more than the everyday schedule.
WHAT THE WEBSITE BRINGS TOGETHERBuilt with a
Built with a
clear purpose.
A connected website that brings the studio's offerings together and gives visitors direct paths to explore classes, find a location, and take their next step.
When a business offers more, its website needs to help people find the part that is right for them.
Explore jtownhotyoga.com